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NOT JUST A CHECKLIST—IT’S A ROADMAP TO BETTER RESULTS

A Smarter Approach To PPC Audits

We go beyond surface-level insights, analyzing targeting inefficiencies, conversion tracking gaps, and areas for growth. Our audits don’t just highlight problems—they deliver actionable solutions to help you scale.

A good PPC audit is like a good doctor’s visit. You can find out what’s wrong and get the necessary remedy to make it better.

New to PPC advertising? If you haven't launched campaigns yet, our PPC management experts can help you plan and launch effective advertising campaigns.

PPC Audit Services
WHETHER YOU’RE NEW TO PPC OR A SEASONED ADVERTISER, WE CAN HELP

Is A PPC Audit Right For You?

If any of these sound familiar, a PPC audit can provide the insights you need to improve efficiency and drive better results.

Your PPC campaigns are running, but performance isn’t where you need it.

Performance was strong, but results have slowed.

You want to scale but aren't sure if your account is structured for growth.

SAAS COMPANY CUTS COST PER CONVERSION BY 50% AFTER PPC AUDIT

Strategic Refinements That Doubled Qualified Leads

Our in-depth PPC audit uncovered inefficient spending and issues in the account structure. By refining targeting strategies and optimizing campaign structure, we drove more conversions at a lower cost.

✔ 50% Reduction in cost per conversion
✔ 2X Increase in qualified leads
✔ Stronger funnel alignment, ensuring the right ads reached the right audience at the right stage

View Full Case Study →

Poorly structured Ads account (1)

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YOUR ROADMAP TO BETTER CAMPAIGN RESULTS

Our 3-Step PPC Audit Process

We take a comprehensive, data-driven approach to auditing your pay-per-click campaigns. Each audit is tailored to your specific business goals and market position to deliver maximum value.

PPC Audit Process

Step 1: Discovery & Goal Alignment

We start our PPC audit process by understanding what your advertising goals are. Is it to generate sales? To build your email list? Your conversion goals determine many aspects of your ad campaign, from keywords to call-to-action to account structure.

Once we understand your conversion goals, we then take a holistic look at your advertising strategy and how it’s meeting (or falling short) of your goals. An effective PPC strategy takes into account everything from your target audience to your landing pages. 

During this stage we’ll look at which channels you’re currently advertising on, and possibly recommend new ones. Some of the most common advertising tools we audit are Google Ads, Microsoft (Bing) Ads, Facebook, and LinkedIn.

Step 2: Comprehensive Analysis

Apart from evaluating your ad strategy and performance, we also dive into the technical aspects of your PPC campaigns. We request access to your Google Tag Manager and Google Analytics account so we can make sure all tracking and pixels are set up properly and that you are accurately tracking the right conversions.

PPC conversion audit
PPC Audit Deliverables

Step 3: Strategic Recommendations

Once we have analyzed your advertising and tracking platforms and understand your goals, we then deliver a thorough audit of your PPC accounts with optimization recommendations.

Our audit areas include, but may not be limited to:

✔️ Account structure
✔️ Campaign settings
✔️ Audiences/demographics/devices
✔️ Keyword performance
✔️ Ad spend
✔️ Ad copy
✔️ Ad extensions
✔️ Ad placements

Get the most out of your ad spend

Your advertising campaigns should help you accelerate your business goals and provide a return on your investment. If you’re spending money on ad campaigns but aren't seeing results, then a PPC audit may be exactly what you need to turn things around.

Working with a trusted and capable PPC audit service provider is crucial for ensuring maximum ROAS. Our team has extensive experience evaluating and optimizing ad campaigns in order to maximize conversions and reduce waste. Whether you want to get more sales, book more appointments or grow your email list, we can help you optimize your advertising campaigns to meet your goals.

 

Frequently Asked Questions

What’s included in a PPC audit?

A PPC audit should go beyond just analyzing campaign data—it should provide actionable takeaways that align with your business objectives and help you improve performance.

At Adalystic Marketing, our PPC audits are designed to uncover inefficiencies, identify missed opportunities, and deliver a clear roadmap for better results. While every audit is tailored to your needs, key areas we assess include:

✔ Account Structure & Setup – Ensuring campaigns, ad groups, and targeting are optimized for efficiency.
✔ Keyword & Audience Strategy – Identifying gaps, underperforming areas, and opportunities to refine targeting.
✔ Ad Copy & Creative Performance – Reviewing messaging, offers, and creative elements for impact.
✔ Bid & Budget Allocation – Assessing whether your spend is effectively distributed across campaigns.
✔ Conversion Tracking & Attribution – Verifying that all key actions (purchases, leads, calls) are accurately tracked so you can measure true ROI.

How long is the ppc audit process?

We aim to complete most ppc audits within 2 weeks of receiving access to your accounts.  Some audits may take longer depending on the number of accounts and size of the accounts. 

Who implements the recommendations?

Your choice! The information is yours to do as you wish.  We can certainly implement our recommendations or you can handle them with your team.

 

Do you provide ongoing support?

Absolutely.  PPC management is the core of what we do.  We run and optimize your paid ads campaigns to ensure the right message is getting to the right audience.