--- title: PPC Management for B2B Lead Gen and E-Commerce | Adalystic description: Ongoing paid media management across Google, Microsoft, LinkedIn, Reddit, and Meta for lean B2B teams. Senior strategy and hands-on execution. --- [![Adalystic Marketing](https://www.adalystic.com/hubfs/Adalystic-2022/Isolation_Mode.svg)](https://www.adalystic.com/?hsLang=en) [Services ⌄](https://www.adalystic.com/ppc-management-services?hsLang=en) [PPC Management](https://www.adalystic.com/ppc-management-services?hsLang=en) [PPC Audit](https://www.adalystic.com/ppc-audit-services?hsLang=en) [Results](https://www.adalystic.com/case-studies?hsLang=en) [About](https://www.adalystic.com/about?hsLang=en) [Let's Talk](https://www.adalystic.com/book-consultation?hsLang=en) Menu **Services** [PPC Management](https://www.adalystic.com/ppc-management-services?hsLang=en) [PPC Audit](https://www.adalystic.com/ppc-audit-services?hsLang=en) [Results](https://www.adalystic.com/case-studies?hsLang=en) [About](https://www.adalystic.com/about?hsLang=en) [Let's Talk](https://www.adalystic.com/book-consultation?hsLang=en) PPC Management # Paid media managed by the people who built the strategy. Get clear, data-driven PPC management. We provide full transparency into your performance—so you always know where your budget goes and why. [Let's Talk](https://www.adalystic.com/book-consultation?hsLang=en) [See the results →](https://www.adalystic.com/case-studies?hsLang=en) ![PPC management strategy](https://www.adalystic.com/hs-fs/hubfs/Untitled%20design%20(8)-1.png?width=600&name=Untitled%20design%20(8)-1.png "PPC management strategy") Who this is for ## Built for lean teams that need paid media leadership. You have a lean marketing team and need experienced paid media leadership without adding another full-time role. You are invested in growth and want someone who can own the details while staying connected to the broader plan. Our best work happens with teams that want to collaborate. We are proactive, but this is not a blind handoff. The more we understand what is changing in the business, the better we can decide where paid media fits and where it does not. How we work ## Every check-in starts with the business, not the dashboard. We make space to discuss more than platform performance. We want to hear what is changing across the business, what sales is seeing, where priorities have moved and what the internal team has learned. That context shapes what we do in the account. ### Start with what changed New priorities, pipeline feedback, product changes, inventory, promotions and internal insights all affect the paid media plan. ### Review performance in context We connect spend and results to what is happening across the business instead of reading platform metrics back to you. ### Decide what paid media should do next Each check-in closes with clear priorities, owners and the adjustments we are making in the account. When it is not the right fit ## Paid media needs time and a supporting process. If you are looking to run ads for a month or two and make a quick pass-or-fail decision, we are probably not the right fit. Our minimum engagement is three months because it takes time to build, gather meaningful signal and improve.   Proof ## What this looks like in practice. ### [B2B e-commerce Shopping & search **10.6x** Average non-brand ROAS Full-quarter average at roughly $50K/month Scaling spend more than 10x while improving ROAS Monthly spend scaled from a few thousand to roughly $50K while fully attributed year-to-date non-brand ROAS remained above 10x. Six-year engagement Read case study →](https://www.adalystic.com/case-studies/driving-10x-roas?hsLang=en) ### [B2B insurance Paid search & paid social **1.9x** Annual new contacts 2024 and 2025 vs. first year Building demand in a market dominated by national carriers Volume nearly doubled and held as CRM measurement matured from lead count toward lead journey and value. Read case study →](https://www.adalystic.com/case-studies/b2b-insurance-leads?hsLang=en) ### [B2B SaaS Paid search **−50%** Cost per conversion Roughly 3 months Halving cost per conversion through cleaner intent alignment Keywords and negatives changed minimally. Intent, landing pages and CTAs were the variables. Read case study →](https://www.adalystic.com/case-studies/optimizing-google-ads-for-saas?hsLang=en) ## Want a second set of eyes on your paid media? Tell us where the program stands today. We'll talk through the gaps, the opportunities and whether Adalystic is the right fit. [Start a conversation](https://www.adalystic.com/book-consultation?hsLang=en) ![Adalystic Marketing](https://www.adalystic.com/hubfs/Adalystic-2022/Isolation_Mode.svg) Paid media strategy grounded in how your business actually works. Google Partner · Microsoft Advertising Partner **Explore** [Results](https://www.adalystic.com/case-studies?hsLang=en) [Insights](https://www.adalystic.com/insights?hsLang=en) [ROAS Calculator](https://www.adalystic.com/roas-calculator?hsLang=en) **Company** [About](https://www.adalystic.com/about?hsLang=en) [Let's Talk](https://www.adalystic.com/book-consultation?hsLang=en) © 2026 Adalystic Marketing [Privacy](https://www.adalystic.com/privacy?hsLang=en)