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Why invest in PPC management?

PPC advertising is not a "set it and forget it" game. Successful campaigns require ongoing testing and optimizations. 

Why invest in PPC management

Why is PPC advertising important?

Skip to the top of search results

Organic digital marketing efforts like SEO (search engine optimization) and non-paid social media take time. PPC advertising, on the other hand, lets you reach thousands of people immediately, helping you achieve your goals faster.

Reach your target customer

One of the main benefits of PPC ads is the ability to quickly target specific audiences based on their location, demographics, search behavior, and more. That means you only pay to reach customers that are most likely to convert, whether that’s joining your email list or making a purchase.

Stay in front on your audience

It takes multiple touchpoints to convert customers. PPC retargeting can help accelerate the customer journey by reaching your prospective customers multiple times.

Our PPC management process

PPC Onboarding

Onboarding

We start with a big picture view of your business. Who are you trying to reach? Who’s your competition? Once we clarify your advertising goals, we’ll create a tailored PPC advertising strategy to reach your goals and get the most out of your ad spend.

Account setup or restructuring

If you're new to PPC advertising, we’ll set up your ad accounts. Based on the goals we determined during onboarding, we’ll recommend which ad platforms to run campaigns on (e.g. Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads).

If you have existing PPC campaigns, we’ll perform a thorough PPC audit to identify areas of improvement and restrcuture your accounts accordingly. 

PPC account setup
PPC optimization

Ongoing optimization

We pride ourselves on our ability to continuously find opportunities to reach your target audience and convert more traffic.  Every month, we provide transparent and actionable reporting that includes both performance updates and detailed optimizations for the next month.   

We also provide your team with a customized dashboard so you have full visibility into key KPIs.  

 

“We've only been working with Adalystic Marketing for a few months and we're already seeing tangible, growing results. They are professionals, not dabblers. They offer solid advice, quick implementation, and ongoing consulting. They are low on hype and high on deliverables. I recommend them highly.”

Brian Burch

Get the most out of your ad spend

If you need a partner who will help you get the maximum return on ad spend, we can help. Our PPC management services have helped businesses scale quickly by exceeding revenue goals, generating leads, and dominating search results.

Handing your PPC management to a trusted expert may be exactly what your business needs to grow. Reach out to see if we can help you take your advertising to new levels.

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Frequently Asked Questions

How much do PPC management services cost?

At Adalystic Marketing, our PPC management fees are structured to provide flexibility and scalability, ensuring your investment aligns with your goals. We charge a monthly management fee based on ad spend, allowing you to scale efficiently as your campaigns grow.

Our services include comprehensive market and competitor research, campaign creation tailored to your objectives, and continuous performance tracking to maximize results. Each month, we conduct a performance review to analyze key metrics and uncover new growth opportunities.

Additionally, we charge a one-time setup fee that covers conversion tracking implementation and a custom reporting dashboard, giving you full visibility into your campaign performance from day one.

What's included in PPC management?

Our PPC management services at Adalystic Marketing are designed to drive high-quality traffic and conversions across platforms like Google Ads, Bing Ads, Facebook (Meta), LinkedIn, Reddit, and more.

Our approach includes:
✔ Market & Competitor Research – A deep dive into your industry, target audience, and search behaviors to identify opportunities.
✔ Campaign Creation – Custom-built, highly optimized campaigns tailored to your specific goals.
✔ Ongoing Management & Optimization – Continuous bid adjustments, audience refinement, and ad testing to maximize ROI.
✔ Performance Tracking & Reporting – Real-time monitoring with a custom reporting dashboard for full transparency.
✔ Monthly Strategy Reviews – Regular check-ins to assess performance and uncover new growth opportunities.

We also handle all conversion tracking setup to ensure accurate performance measurement. Whether you're looking to scale aggressively or fine-tune existing efforts, our flexible, ad-spend-based pricing allows us to align with your business needs.

How much should I budget for PPC?

Your PPC budget depends on several factors, including your goals, industry, competition, and customer acquisition costs. Some industries require higher ad spend to stay competitive, while others can see strong results with a more modest budget.

At Adalystic Marketing, we work with companies investing at least $5,000 per month in PPC. This ensures there's enough budget to gather meaningful data, optimize campaigns, and drive real results. If you're unsure how much to allocate, we can help you assess the right investment based on your objectives and expected return.

Is PPC worth it?

In a lot of cases, yes—PPC can be a highly effective way to drive targeted traffic, generate leads, and increase sales. It offers immediate visibility and measurable results, making it a valuable tool for businesses looking to grow.

However, for PPC to truly be worth the investment, a few key factors need to be in place:
✔ A Strong Product or Service – If your offering doesn’t resonate with your audience, no amount of ad spend will fix that. PPC works best when paired with something people actually want. If you're unsure, you’ll need the budget to test the market and refine your positioning.
✔ The Right Systems – Bringing in traffic is only half the equation. Make sure you have a solid website, landing pages, and follow-up processes to convert clicks into customers. Without these, you could be leaving money on the table.
✔ A Strategic Approach – PPC isn’t just about running ads; it’s about ongoing optimization, audience insights, and data-driven decision-making to maximize ROI.

If you have a good foundation in place—or the budget to experiment—PPC can be one of the fastest ways to scale your business.