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PARTNERING FOR STRATEGIC OPTIMIZATION

The PPC Partner for Growth-Focused Teams

PPC advertising is not a "set it and forget it" game. Successful campaigns require ongoing testing and optimizations. Anyone promising overnight PPC success is selling fairy tales—real results take smart testing and refinement. That's why we build long-term partnerships, working closely with you to make sure your budget is always driving the best possible outcomes for your business.

Specialists discussing PPC management
PROACTIVE PARTNERSHIP. TRANSPARENT PROCESS. MEASURABLE GROWTH.

Why Our Approach to PPC Delivers Results

Real Impact, Not Just Metrics

We don't just track metrics—we integrate campaign performance with your business goals. Our performance-driven approach focusses on turning your ad budget into actual results you can see in your bottom line.

Not More People, The Right People

We focus on finding people who actually care about what you offer, not just broad audiences. By continuously testing and learning from your campaign data, we connect with potential customers who are more likely to convert. 

We Don't Hide Behind Reports

You'll always know exactly what's happening with your campaigns. We share our thinking, our challenges, and our wins in plain language. No monthly report dumps and disappearing acts—just ongoing conversations about what's working, what isn't, and what we're doing about it.

YOUR GOALS, OUR COMMITMENT

What Clients Say About Working With Us

  • Adalystic Marketing has been an exceptional partner, delivering creative and effective digital strategies that have driven real results. Their team is professional, proactive and truly invested in our success. I highly recommend them to anyone looking for a reliable and innovative marketing partner.

    Kelly C Marketing Manager

  • Results-driven Google paid search experts. They never stop bringing new ways to capture more leads. I am now in my second year of working with the Adalystic Marketing team, and I continue to be impressed at their ability to drive better results month over month.

    Julie Ann J Director of Marketing

  • Adalystic Marketing is essentially a partner in all of our marketing efforts. They go beyond the typical client-agency relationship by taking the time to deeply understand our business to find points of value most agencies would miss. They have had a hand in every aspect of our digital and demand gen - from analytics to SEO and paid marketing. I'd recommend them to anyone.

    Dusty V Director of Marketing

  • We have been working with adalystic successfully for over a year. They have given us PPC guidance and helped us bring in new customers consistently. They are also friendly, professional and easy to work with.

    Shawn P General Manager

  • We've only been working with Adalystic Marketing for a few months and we're already seeing tangible, growing results. They are professionals, not dabblers. They offer solid advice, quick implementation, and ongoing consulting. They are low on hype and high on deliverables. I recommend them highly.

    Brian Burch Senior Creative Director

  • Adalystic Marketing is a reliable, trusted agency partner and a true resource to our team. We depend on them for their expertise in paid search, paid display, email marketing and automation in Hubspot, SEO and much more. From strategy to execution to optimization, they support our team with everything we need to continually improve our digital performance and meet our marketing goals.

    Shannon Ream Senior Digital Marketing Manager

  • Adalystic Marketing is a partner in every sense of the word and they are a full extension to our team. Their results driven approach provides the trust and confidence that they build campaigns that will exceed your business objectives. I highly recommend this agency, because having a proactive and reliable partner to manage your CRM and marketing channel programs is critical for success.

    Rubi R Director of Marketing

  • Highly recommend working with Adalystic Marketing for your digital marketing needs. Professional, easy to work with, and they dive deep into your business and industry. We continue to see positive growth in all channels.

    Isabella D Marketing Manager

  • In three words: effortless, efficient and impactful. As a marketing leader inside an e-commerce start up with limited resources and aggressive growth goals, having team members and partners who are able to intake business goals, translate those to recommendations, get buy-in/approval and execute independently is critical. Working with Adalystic Marketing provided just that.

    Traci W. CMO

  • Adalystic Marketing has greatly helped our business with Google advertising, social media marketing, and with the on-boarding and setup of HubSpot. They are very attentive to our needs and seamlessly works with our whole team to see projects through to the end. We are very happy with the services we are provided by Adalystic Marketing.

    J. Badten Marketing Manager

  • Adalystic Marketing is a true extension of our team. They understand the nuances of our industry, business structure (carrier and agency), and the strategic goals of each company. In 2022 we launched with a mix of PPC, digital display, native advertising, and paid social, and have continued to see positive results for both companies.

    Jamie G Director of Marketing

WHERE WE PUT YOUR BUDGET TO WORK

No One-Size-Fits-All Approaches Here

Different platforms require different strategies. We focus on where your audience actually spends time—and how to reach them effectively on each channel.

Google Ads

Where buyers search and convert. We connect with high-intent searchers who are already looking for what you sell, maximizing conversions without wasting budget.

YouTube Ads

Your message in front of the right viewers. We target audiences based on viewing habits, interests, and behaviors—ensuring your video reaches people who actually care.

LinkedIn Ads

B2B without the fluff. We target decision-makers with messages that speak to business challenges, not generic corporate jargon. Higher cost per click, but worth it when done right.

Meta Ads

We analyze audience data to reach people genuinely interested in your offer. Through continuous testing and refinement, we uncover the targeting combinations that drive meaningful engagement.

Reddit Ads

Success on Reddit means understanding where your audience gathers and what matters to them. We create campaigns that fit the platform’s culture while driving real results.

Microsoft Ads

The overlooked opportunity. Many competitors ignore Microsoft Ads, but we use it to tap into less competitive auctions with users who often have higher purchasing power.

A DATA-DRIVEN APPROACH TO YOUR AD PERFORMANCE

Our PPC Management Process

PPC onboarding team

Onboarding

We start with a big picture view of your business. Who are you trying to reach? Who’s your competition? Once we clarify your advertising goals, we’ll create a tailored PPC advertising strategy to reach your goals and get the most out of your ad spend.

Account setup or restructuring

If you're new to PPC advertising, we’ll set up your ad accounts. Based on the goals we determined during onboarding, we’ll recommend which ad platforms to run campaigns on (e.g. Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads).

If you have existing PPC campaigns, we’ll perform a thorough PPC audit to identify areas of improvement and restructure your accounts accordingly. 

PPC team working on account setup
PPC team doing ongoing optimization

Ongoing optimization

We pride ourselves on our ability to continuously find opportunities to reach your target audience and convert more traffic.  Every month, we provide transparent and actionable reporting that includes both performance updates and detailed optimizations for the next month.   

We also provide your team with a customized dashboard so you have full visibility into key KPIs.  

 

Get the most out of your ad spend

If you need a partner who will help you get the maximum return on ad spend, we can help. Our PPC management services have helped businesses scale quickly by exceeding revenue goals, generating leads, and dominating search results.

Handing your PPC management to a trusted expert may be exactly what your business needs to grow. Reach out to see if we can help you take your advertising to new levels.

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Frequently Asked Questions

How much do PPC management services cost?

At Adalystic Marketing, our PPC management fees are structured to provide flexibility and scalability, ensuring your investment aligns with your goals. We charge a monthly management fee based on ad spend, allowing you to scale efficiently as your campaigns grow.

Our services include comprehensive market and competitor research, campaign creation tailored to your objectives, and continuous performance tracking to maximize results. Each month, we conduct a performance review to analyze key metrics and uncover new growth opportunities.

Additionally, we charge a one-time setup fee that covers conversion tracking implementation and a custom reporting dashboard, giving you full visibility into your campaign performance from day one.

What's included in PPC management?

Our PPC management services at Adalystic Marketing are designed to drive high-quality traffic and conversions across platforms like Google Ads, Bing Ads, Facebook (Meta), LinkedIn, Reddit, and more.

Our approach includes:
✔ Market & Competitor Research – A deep dive into your industry, target audience, and search behaviors to identify opportunities.
✔ Campaign Creation – Custom-built, highly optimized campaigns tailored to your specific goals.
✔ Ongoing Management & Optimization – Continuous bid adjustments, audience refinement, and ad testing to maximize ROI.
✔ Performance Tracking & Reporting – Real-time monitoring with a custom reporting dashboard for full transparency.
✔ Monthly Strategy Reviews – Regular check-ins to assess performance and uncover new growth opportunities.

We also handle all conversion tracking setup to ensure accurate performance measurement. Whether you're looking to scale aggressively or fine-tune existing efforts, our flexible, ad-spend-based pricing allows us to align with your business needs.

How much should I budget for PPC?

Your PPC budget depends on several factors, including your goals, industry, competition, and customer acquisition costs. Some industries require higher ad spend to stay competitive, while others can see strong results with a more modest budget.

At Adalystic Marketing, we work with companies investing at least $5,000 per month in PPC. This ensures there's enough budget to gather meaningful data, optimize campaigns, and drive real results. If you're unsure how much to allocate, we can help you assess the right investment based on your objectives and expected return.

Is PPC worth it?

In a lot of cases, yes—PPC can be a highly effective way to drive targeted traffic, generate leads, and increase sales. It offers immediate visibility and measurable results, making it a valuable tool for businesses looking to grow.

However, for PPC to truly be worth the investment, a few key factors need to be in place:
✔ A Strong Product or Service – If your offering doesn’t resonate with your audience, no amount of ad spend will fix that. PPC works best when paired with something people actually want. If you're unsure, you’ll need the budget to test the market and refine your positioning.
✔ The Right Systems – Bringing in traffic is only half the equation. Make sure you have a solid website, landing pages, and follow-up processes to convert clicks into customers. Without these, you could be leaving money on the table.
✔ A Strategic Approach – PPC isn’t just about running ads; it’s about ongoing optimization, audience insights, and data-driven decision-making to maximize ROI.

If you have a good foundation in place—or the budget to experiment—PPC can be one of the fastest ways to scale your business.