Case Study: Driving 8x ROAS in a Competitive E-commerce Market

The Challenge

An e-commerce brand with a large, diverse product catalog wanted to achieve a strong 8x ROAS through paid media, without narrowing their product focus or limiting future scaling potential. In a competitive market filled with well-established brands, the challenge was to balance efficiency with flexibility: how do you hit an aggressive ROAS target while still giving the full catalog room to perform and grow?

Our Approach

We started by designing an account structure that emphasized control and scalability:

• Campaign segmentation: We separated Shopping and Search campaigns to better manage performance by product type and coverage.
• Regional tiering: The U.S. market was divided into performance-based tiers, allowing us to dial budgets up or down by region based on efficiency and opportunity.
• Full-catalog visibility: Instead of narrowing the product feed to focus only on top sellers, we built in controls at the campaign level to manage spend without cutting off exposure for the full catalog, supporting long-term growth goals.

This setup gave us the levers we needed to optimize spend quickly, improve ROAS, and test new angles for growth—all without rebuilding the account each time we wanted to scale.

The Results

✔ 8x ROAS on non-branded campaigns
✔ Sustained performance across both Shopping and Search
✔ High volume of new customers added profitably
✔ Scalable structure that continues to support catalog expansion

By balancing efficiency with flexibility, we helped this brand hit its near-term Google Ads targets and lay the groundwork for future growth, proving that a strategic account structure can unlock both performance and scale.